Consulting plan · updated November 2026

Market Entry China ⇄ Germany

We take Chinese companies into Germany and German companies into China. Here are the rules that matter most right now, and how we work with you. On the ground we are your contact for interpreting, customer visits and communication with German partners.

CN → DE

Chinese companies → Germany

  1. Market-entry check

    Goals, sector, location (e.g. Baden-Württemberg), budget and timeline; which approvals set the pace.

  2. China side: ODI filing

    Outbound investment must be filed with the NDRC and commerce authorities and registered for foreign exchange through a bank. Without every step, capital cannot leave China, and violations carry fines. We coordinate law firms and agents in China.

  3. German FDI screening

    Screening applies to acquiring shares in German companies, not to setting up a new one. For non-EU investors, critical infrastructure must be notified from 10% of voting rights, certain high-tech sectors from 20%, and other sectors can be reviewed from 25%. A new Investment Screening Act is in draft; the version in force applies.

  4. Location and incorporation

    State agencies such as BW_i advise on settling; we coordinate incorporation, banking, tax advisers, hiring and SAP/IT systems.

  5. Operations and people

    Intercultural training, German for staff, support for management, local project management.

Note: nearly half of Chinese companies in Germany say they are disadvantaged when applying for public funding. Do not build the plan on subsidies.

DE → CN

German companies → China

Catalogue of Encouraged Industries 2025

In force since 1 February 2026, 1,679 entries, focused on advanced manufacturing, modern services, high tech, environmental tech, and central, western and north-east China plus Hainan.

Four incentives for catalogue projects

Duty-free import of own-use equipment within the investment total; priority land supply with a floor price from 70% of the benchmark; 15% corporate income tax in western China and Hainan; tax credit when profits are reinvested.

Visa-free business travel

German ordinary passport holders can stay up to 30 days without a visa for business, tourism, exchanges or transit, currently until 31 December 2026. Check for an extension before planning trips.

Existing network

BW_i office in Nanjing, AHK Greater China, German Centres in Beijing, Shanghai and Taicang. Baden-Württemberg and Liaoning (incl. Dalian) have been partners for 40 years.

What we do

Market research, partner and supplier screening, incentive matching, trip programmes, negotiation support, and Chinese-language materials, websites and social media.

Packages

Market-entry check

Half-day workshop plus written advice: feasibility, route, approvals, timeline.

On request

GmbH formation in Germany

From name check to commercial register, with notary, bank and tax adviser from our partner network. Optional: WEEE, battery and packaging registration.

On request

Business delegation

Programme, company visits, interpreting, reception and drivers.

On request

Business language training

German for Chinese teams in Germany, Chinese and China know-how for German teams. On-site or online.

On request

Interpreting and translation

Trade-fair interpreting, accompanying customer and supplier visits, translating contracts, product documents and presentations. Certified translations via sworn partners.

On request

Your team on the ground

Customer visits on your behalf, trade-fair stands with partners, ongoing communication with German customers, authorities and service providers. We solve problems where headquarters and partners talk past each other.

On request

Partner office in Dalian

For clients in China we work with 大连德译天下文化传媒有限公司 (Dalian, founded 2017). Contracts and payment in China and in RMB are possible.

This page is an overview, not legal or tax advice. We confirm approval and tax questions with partner law firms and tax advisers.

Your contact

Lea Gong · SinoBridge AI Consulting

EducationMBA, China · MSc Business Intelligence & Analytics, France · German studies, China and Leipzig University
ExperienceAssistant and translator at a German Fortune Global 500 carmaker in China · SAP and IT projects in Germany
InterculturalAbout 9 years in Europe: Germany, France, Spain
LanguagesChinese · German C1 · English C1

Contact

Free initial market-entry consultation

A few short details so we come well prepared to the first call. Takes about two minutes.

Email
leagong@outlook.com
LinkedIn
Lea Gong · SinoBridge AI Consulting
Phone
+49 177 5619819
WeChat
619570393
Location
71229 Leonberg

1 Direction
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3 Preferred location in Germany · Preferred legal form
4 Which services do you need?
5 Timeline
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